Glossary

Glossary

Term Book Chapter Definition
Artificial intelligence Fintech Chapter 14: Fintech in Different Countries The simulation of human intelligence processes by machines, especially computer systems. In the context of fintech, AI can refer to the use of AI in financial services, such as for fraud detection or customer service.
Artificial intelligence Marketing Chapter 20: Future of Marketing In marketing, the use of Artificial Intelligence involves analyzing consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how customers find their products and services.