Glossary

Glossary

Term Book Chapter Definition
Unit Economics Corporate Finance Chapter 11: Business Valuation Techniques The direct revenues and costs associated with a particular business model, and are specifically expressed on a per unit basis. Metrics such as customer acquisition cost (CAC) and lifetime value (LTV) are essential for assessing sustainability.
Unit Economics Venture Finance Chapter 15: Due Diligence Metrics like customer acquisition cost (CAC) and customer lifetime value (LTV) that show the profitability of a business.