Term	Book	Chapter	Definition
Predictive Analytics	Corporate Finance	Chapter 17: Technological Innovations in Finance	Techniques that analyze historical data to forecast future cash flows, market trends, and customer behaviors.
Predictive Analytics	Industry Research for Strategic Management Consulting	Chapter 11: Advanced Research Tools and Techniques	An advanced analytics technique that uses historical data and machine learning algorithms to forecast future outcomes. Applications include sales forecasting, customer segmentation, and anticipating market trends.