Term	Book	Chapter	Definition
Consumer Behavior	Industry Research for Strategic Management Consulting	Chapter 4: Conducting Market Analysis	How consumers make decisions, which involves studying the factors that influence their purchasing decisions, such as needs and preferences, decision-making process, and emerging trends and shifts.
Consumer Behavior	Marketing	Chapter 2: Consumer Behavior	Refers to the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. It involves understanding both the decision-making processes and what influences