Term	Book	Chapter	Definition
Market Research	Angel Investing: Strategies and Best Practices	Chapter 3: Identifying Investment Opportunities	A fundamental process to identifying viable investment opportunities which involves analyzing market trends, identifying gaps, and understanding the competitive landscape.
Market Research	Marketing	Chapter 17: International Marketing	A strategy for international marketing that involves understanding the target market's culture, consumer behavior, and economic conditions, often achieved through surveys, focus groups, or studying market trends and consumer data.